Attention to Social Comparison Information: An Individual Difference Factor Affecting Consumer Conformity
نویسندگان
چکیده
منابع مشابه
Social conformity despite individual preferences for distinctiveness
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ژورنال
عنوان ژورنال: Journal of Consumer Research
سال: 1990
ISSN: 0093-5301,1537-5277
DOI: 10.1086/209231